Big changes are coming to iOS 14 and Facebook Ads, with Apple set to allow its users to opt out of data tracking.

This could have a massive impact on advertisers across Facebook and Instagram, who rely on data tracking to inform and improve their audiences and stats.

While officials at Apple and Facebook argue over whether privacy is more important than the ability to track data, marketers are scrambling to adapt to this massive change. 

Although the opt out feature is optional, it is anticipated that many users will choose to opt in, leading to less accurate and targeted ads.

Effective marketing will have to take a different approach, with a need to stand out one of the biggest priorities. Another method will likely be to build audiences out of email lists, rather than using retargeted ads that will no longer work as effectively on iOS 14.

Although businesses will still be able to gain leads and sales from iOS users, the loss of data will be a significant hurdle for advertisers everywhere. Whoever adapts best will thrive, while others find themselves scrambling for a solution.

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