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NEWS.

COVID-19 has had a powerful impact on online shopping, says new study

Nicole Schild
18 November 2020

According to a study conducted by Ayden, surveying 25,000 consumers worldwide and 2000 Australians, the 2020 pandemic has led to an increase of 27% when it comes to Aussies shopping online, with an extra 33% saying that they’ll be boosting their online shopping habits in the future.

 

67% of Australian consumers have also stated that they’re more willing to shop locally and support their local community, even if it’s via eCommerce rather than visiting a physical store.

 

This correlates with a significant number of previously brick-and-mortar stores jumping into the eCommerce game, ensuring that they could remain digitally agile and deliver their products and services even during lockdowns and restrictions. 

 

In addition, it was found that when making online purchases, consumers have a higher engagement and focus. According to the findings in Ayden’s study, enjoyment has proven to be a large factor in online shopping, which correlates with SBM’s findings: a positive user experience is extremely important when it comes to eCommerce.


Looking for more info on eCommerce and selling online? Get in touch with our team!

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Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...